đź’° An 8-Figure Investor's Guide to Success

Learn how Robert Miller went from flipping Yu-Gi-Oh cards to scaling multiple agencies and starting a private hedge fund.

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Ready for a brand new School of Hard Knocks Newsletter? This week, we're featuring 8-figure entrepreneur Robert Miller. Robert is the CEO of TRU Capital, a leading private hedge fund specializing in innovative wealth-building opportunities across real estate, eCommerce, and alternative investments. With years of experience and a proven track record, Robert has guided entrepreneurs and investors toward groundbreaking success.

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From Flipping Cards to Funding New Ventures

Robert Miller was born and raised just north of Los Angeles, California. He started his entrepreneurial journey early as an elementary school student. Back then, he used to flip Yu-Gi-Oh cards and make money off fellow classmates.

Robert made his first serious income through crypto investing in 2015 and 2016. Although he was studying financial analysis in college, he wound up dropping out due to his crypto success. Robert decided to use the money he made from crypto to go all-in on online business.

Carving a niche for himself in the worlds of marketing, personal branding, and e-commerce, Robert built his first marketing agency. In the beginning, he catered mostly to entrepreneurs, but when Covid hit, he decided to focus more on e-commerce.

People were buying like crazy during that time, thanks to stimulus cash. In the span of 18 months, Robert worked with over 500 brands and entrepreneurs.

After scaling his first agency, Robert went to work with Grant Cardone for a while. From there, he went on to build an even bigger agency. Over the last six years, Robert started and grew five different successful agencies.

Since Robert started, he's done somewhere between $35 million and $40 million in business revenue. He’s also generated client revenue to the tune of $200 million.

Today, Robert has his own private hedge fund, TRU Capital. The firm's focus is on securing profits in crypto bull cycles and preserving buying power leveraging proprietary technology.

Robert's come a long way from his scrappy startup days of bootstrapping. Now, he shares his wisdom and expertise with investors, helping them access digital assets to grow and scale their ventures.

Robert Miller

In a recent live call and Q&A inside the School of Mentors community, Robert dropped a ton of practical wisdom and insights for entrepreneurs. Let's look at four main takeaways:

Starting From Scratch

If you're an entrepreneur looking to get something started but don't have any capital, Robert advises starting a service-based business. Something like a marketing or branding agency requires little overhead up front and you can charge for your services over and over again. Once you master your service-based business, you can use the money you earn to start something else, like e-commerce.

When you're just starting out, don't be afraid to go work for someone who's where you want to be. You'll learn on their dime and get the skill sets you need to succeed on your own. Robert says that doing this himself helped him really understand the industries he now plays in.

Remember, success never happens overnight. Sometimes, we need to drop our egos and fully embrace being a beginner. Taking the time to learn the ins and outs of an industry will lay a solid foundation you can build upon throughout the years.

Master Your Mindset

On the journey to success, Robert had to learn how to let go of limiting beliefs and reprogram his mindset. Growing up with a single mom making $30K in L.A., times were tough. The first mental block Robert had to get through was that money is actually abundant. To get over this hurdle, he had to change his environment.

While he was in college, Robert took extra money he earned from side gigs and invested in courses and masterminds. He wound up surrounding himself with mentors who drove Bentleys and Aston Martins. Robert also read books on positive thinking and really curated his life experience around who he wanted to be.

Even if you can't afford courses or masterminds, one of the best ways to change your environment is to curate your social media feeds. Follow entrepreneurs who inspire you and give expert advice. Eliminate anyone who doesn't empower you or distracts you from becoming the best version of yourself.

A Little Extra

Building long-term relationships with clients and customers is the key to consistent success. If you sell products, Robert suggests gifting your customers in proportion to what they paid. For example, If someone buys $100 worth of merchandise, give them something extra worth $10.

This principle works for service-based businesses as well. If someone purchases a $10,000 coaching package, you could include a free ticket to your live event. Those unexpected extras make customers feel valued and cared for.

Another way to build relationships is through community. People want to feel connected and like they're a part of something bigger than themselves. Consider creating an online community through a platform like Skool or host in-person gatherings in your local area. Inside your community, share tips and practical knowledge based around your customer's needs.

Connect with Robert here:

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Words of Wisdom

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“Good marketing makes the company look smart. Great marketing makes the customer feel smart”

Joe Chernov

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